In this digital age of technology, CX leaders everywhere are deluged with talk of AI, AI, AI and pressure to adopt high-cost AI solutions to solve all the world’s (or at least their own org’s) problems - but this drive to adopt AI quickly hits the reality of ambiguous ROI and high-risk investment. Learn in this case study how robotic process automation or RPA can be used to slide intelligently and cost-effectively into AI (or not, as the case may be).

In this session, you will learn:

• What distinguishes AI and RPA - and why you should care about the latter
• How RPA can be used as a testing round for AI initiatives
• How you can cheaply and efficiently bring RPA innovation to your CX organization